Digital Marketing
Search Engine Optimization
“ The process of affecting the visibility of a website or a web page in a search engine’s unpaid results. ”
- Quality of traffic. You want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Social Media Marketing
” A type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites. “
- The main goal of SMM is to improve communication with users, increase brand visibility and reach more customers.
- SMM is being done by creating quality content that the users of social networks share with their friends.
- The point of SMM is to obtain direct feedback from users, so that the company gets a personal stamp at the same time, i.e. it appears more human-like.
Social media optimization
” The use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. “
- Increase your linkability – This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront.
- Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings.
- Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason).